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The best business strategy to boost your brand image

> The best business strategy to boost your brand image

The best business strategy to boost your brand image

Creating branded materials and giving careful consideration to how your company presents itself is great for business. But for many business owners, professional level marketing and content creation is not their core strength. 

There’s no doubt that as a business owner, you’re capable of getting things done. You’ve already proven that by building your own company, but you’re still a human being and you can’t do everything yourself. 

For many companies, the best solution is to engage outsourced creative services specialists who can add real value to your company and brand image.

The outsourced tasks for your creative business

When utilising the services of experienced creative professionals, the turnarounds will be quicker, and the quality of your materials will be noticeably higher.  

This boost in quality projects a more professional brand image to your customers and clients, while also giving you more time to focus on your core business and profit-driving activities without distraction. 

To get started, here are a few creative tasks that you could easily deploy to an outsourced support team.

  1. Brand strategy
  2. Some business owners tend to be a bit too keen and impatient to launch their business. As a result, they build their brand little by little. This might be a practical way to get started, but often leads to a lack of consistency which can leave customers a bit confused. A smart solution would be to hire a brand strategist—especially when you’re in the initial stages of forming your business. Likewise, if your current branding is no longer effective, a brand strategist can help you find ways to enhance it. They can come up with a marketing plan based on research analysis and your inside knowledge. Let them bring your vision to life while you focus on delivering for your clients and customers.

  3. Logo and website design
  4. A logo is often the first thing that people create when establishing their brand. Then comes a website that serves as a platform to engage people with their products or services. There are an abundance of video tutorials you can watch online, but if designing is not your thing, leave it to the experts. Find people who specialise in creating stunning designs, rather than trying to grasp all the technicalities and details by yourself. 

  5. Content marketing
  6. It might look simple from the outside, but business owners know that marketing is not as easy as it looks. It is also really time-consuming. 

    Your brand needs captivating content to get the attention of potential customers. You’ll never know when someone will land on your website so you need high-quality content that pops and grabs their attention. 

    If you think you’re not a writer yourself, hire writers or bloggers to boost your site. Video content is also a great way to engage more customers. But producing content takes time and you can spend the whole day writing or editing alone. Save yourself from the headache and consider outsourcing these tasks. Look for people who can get the job done better and faster. Your talents are better utilised elsewhere. 

  7. Graphics
  8. There are different programs that are easy to use when creating simple graphics. The only problem would be, do you have enough time? Producing more detailed and personalised graphics for your business is much harder and can take a long while. If you don’t want to get stuck for hours doing illustrations, it’s better to hire an outsourced graphic designer. Great designers know how to visually communicate with your customers or clients. Whether it’s for your website, social media accounts or blog posts, outsourcing graphics can deliver higher-level results that really resonate with the viewer. 

  9. Social media management
  10. Your personal social media accounts might be fun, but professional accounts are serious business. A lot of work happens when managing professional social media accounts. You need to establish an online presence to attract customers and keep them engaged. This means that you also have to write captions, edit photos, and schedule your daily or weekly posts. Then you need to carefully monitor and analyse the metrics.  

    When it comes to social media marketing, vigilant planning and execution is the key. Disregarding it even a tiny bit can see you lose a large amount of your engagement. Find a digital marketer who can supervise your accounts. Not only will they help you save time, they can also help you come up with strategies and execute them well. 

Cloudstaff’s on-demand creative digital services

While having staff dedicated to the roles we just mentioned can add significant value to your business and brand image, the high price of employing in-house staff can often be prohibitive for many companies. 

This is where Cloudstaff can help. We find the skilled and experienced staff that you need to support your operations at a fraction of the cost.  

If you don’t have your own Creative team, we can help you build one. We provide you with all the tools to help you manage your team effectively.

If you don’t require a full-time creative services professional, Cloudstaff also offers a team of industry-leading creative experts who can work on your projects on an ad-hoc basis at affordable rates. 

Outsourcing your creative services is easier and more cost-effective than you think. All you have to do is decide what capabilities your business needs to get the results that you want.

Gain access to our high-quality creative services today to help you boost your brand image, email us at info@cloudstaff.com.

 

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2019-09-10T14:56:36+08:00