Marketing and Communications Professional | Sourcing Strategist | HR Professional | Executive Leadership | Linkedin
Beth Ballesteros-Woods is a seasoned marketing and business growth leader with over two decades of experience driving strategic initiatives, building brands, and scaling organizations across diverse industries. As the Vice President of Global Marketing at Cloudstaff, she plays a pivotal role in shaping the company’s global presence, leveraging her expertise to generate B2B sales interest, nurture customer relationships, and enhance brand visibility across APAC, North America, and EMEA markets.
Since joining Cloudstaff, Beth has been instrumental in developing and executing comprehensive marketing strategies that align with the company’s mission to connect businesses with top-tier remote talent. Her leadership, combined with a forward-thinking approach, has helped position Cloudstaff as a leader in the virtual staffing industry, with a brand focus on top talent combined with next-gen tech.
Prior to her role at Cloudstaff, Beth served as the Global Talent Acquisition Marketing Director, APAC at TTEC, where she supported global hiring efforts through innovative sourcing and marketing strategies. Her ability to craft compelling campaigns and drive data-driven results contributed significantly to TTEC’s reputation as a preferred employer in the Philippine BPO landscape.
Beth’s career is marked by her versatility and impact across various leadership roles. As the Head of Shared Services at Eastvantage, she brought structure and scalability to multiple departments, including HR, Marketing Communications, Compliance, Admin and Facilities, and Business Continuity Planning. Her strategic vision was instrumental in supporting the company’s ambitious growth goals.
Beth’s earlier career includes impactful roles at various advertising and digital marketing agencies, where she had hands on experience in creative strategy and execution, as well as in the implementation of various digital marketing efforts. With a strong foundation in communication and project management, she is known for her ability to lead cross-functional teams, execute complex strategies, and deliver measurable results. Her skills span branding, digital marketing, and senior stakeholder management.
Beyond her professional achievements, she is passionate about creating sustainable business models, fostering community development, and empowering teams to achieve their full potential. Her dedication to innovation, ethical practices, and strategic growth continues to inspire and drive success in every endeavor she undertakes.
Beth Ballesteros-Woods is a true visionary, blending her entrepreneurial mindset with corporate leadership to make a lasting impact in the global business landscape.
By Beth Woods You already know that outsourcing can save money and unlock talent you can’t easily find locally. That part isn’t up for debate anymore. The real question is how you outsource, because the model you choose will shape everything from day-to-day productivity to long-term scalability. Not all outsourced staffing solutions work the same way, and picking the wrong one can […]
By Beth Ballesteros-Woods In August 2025, the New South Wales Court of Appeal ruled that Uber Australia must pay $81 million in payroll taxes on payments made to its drivers, rejecting Uber’s claim that it was merely a “payment collection agent.” Uber may seek to appeal the decision to the High Court, and the Supreme
Beware: Court Ruling Makes Businesses Accountable for Freelancer Tax Risk Read More »
