Email Marketing Jobs {{mpg_city}}: A Hiring Guide

By 2026, the demand for marketing professionals, including Email Marketing Specialists, is expected to grow by 11.4%.

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What strategies are Australian business leaders using to meet the increased need for Email Marketing Specialists?

According to the latest Labour Market Insights from the Australian government, there’s an expected 11.4% increase in demand for marketing professionals by 2026. With more than 21 million Australians online, the demand for Email Marketing Specialists is poised to grow significantly.

To tackle the challenge of attracting and retaining top email marketing talent, many {{mpg_city}} businesses are opting to outsource. 

If you’re considering this route as well, it’s important to pick an outsourcing provider who offers more than just cost savings. Look for one that values ethical practices, provides great benefits, and fosters a strong work culture and community for remote teams. 

Also, don’t forget about security. Make sure your outsourcing partner has strong endpoint security, holds an ISO certification, and has solid business continuity plans.

With a strong skill set, a skilled Email Marketing Specialist can greatly contribute to your organisation’s success. Here’s what they specialise in:

  • Email marketing: Ability to craft targeted campaigns that utilise audience segmentation and personalisation to boost open and click-through rates. 
  • Tools & Software: Experience in using email marketing platforms like Mailchimp, Constant Contact, AWeber, Sendinblue, and GetResponse to enhance marketing efforts. 
  • Engagement Metrics: Ability to analyse engagement metrics such as open rates and conversion rates to assess performance and inform future strategies. 
  • Campaign planning: Proficiency in developing strategies aligned with marketing goals, setting clear objectives, and mapping out timelines to ensure effective execution. 
  • Email design: Competence in creating visually appealing and responsive email templates that enhance user experience and maintain brand consistency. 
  • Subscriber management: Skills in managing subscriber lists, ensuring data accuracy, and growing the subscriber base while adhering to regulations like GDPR and CAN-SPAM. 
  • A/B testing: Experience in conducting tests on content, subject lines, and layouts to drive data-driven improvements and optimise email performance. 

A guide to interviewing Email Marketing Specialists for {{mpg_city}}: What to ask Email Marketing Specialists in a job interview?

When you’re interviewing someone for an Email Marketing role, it’s essential to get a sense of their skills and experience. Here are some key questions you might want to ask:

  • How do you usually go about growing your email list? 
  • What are the different types of emails you send, and when do you typically send each one? 
  • How do you keep up with the latest updates in email software? 
  • What kind of metrics do you rely on to see if an email marketing campaign is hitting the mark? 
  • Can you talk about a time when an email marketing campaign didn’t go as expected and what you’d do differently now? 
  • Do you remember what the click-through rate was for your last email campaign?

How much does outsourcing an Email Marketing Specialist for {{mpg_city}} cost?

Bringing an Email Marketing Specialist on board in {{mpg_city}} can be pricey, especially when you factor in their location, experience, and unique skill set.

The average salary ranges from $75,000 to $95,000. Plus, you have additional expenses to consider, like upgrading your facilities, posting job ads on sites like Seek, Monster.com, or LinkedIn, and paying recruitment agency fees. Back in 2021, hiring costs in Australia soared from $10,500 to $23,860 per person.

To cut down on these expenses, you might think about outsourcing to countries like the Philippines, Colombia, or India. Tools like Cloudstaff’s Teambuilder can show you how much you could save.

Opting for Cloudstaff as your outsourcing partner can link you to a global talent pool and be more budget-friendly than hiring locally, which could help lighten the financial load of expanding your team. 

Steps to hiring remote Email Marketing Specialists with Cloudstaff

Here’s a quick rundown on how Cloudstaff makes it easier for {{mpg_city}} businesses to hire remote Email Marketing Specialists.

Onboarding & training Email Marketing Specialists at Cloudstaff, your Employer of Record

Considering outsourcing for your {{mpg_city}} business but concerned about the challenges of managing remote staff overseas?

That’s where Cloudstaff comes in. We take care of the tricky stuff like payroll, taxes, and compliance with local laws in places like the Philippines, Colombia, and India. This way, you can focus on what really matters.

Cultural fit is crucial too. We don’t just find candidates who speak English fluently; we look for those who vibe with {{mpg_city}}’s business culture. Our recruitment process thoroughly checks for both technical skills and cultural compatibility to make sure your new hires fit seamlessly into your team.  

When it comes to onboarding, Cloudstaff is there to ensure your remote Email Marketing Specialists blend perfectly with your team. We set clear goals, provide training, and use a supportive management style similar to what’s common in Australia.  

Additionally, our Client Growth Partners are always available, ready to offer ongoing support as your team grows.

What makes Cloudstaff’s remote staffing solutions different from other outsourcing models?

Cloudstaff is leading the way in the outsourcing sector by introducing an innovative approach to remote staffing.

Cloudstaff’s remote staffing solutions

Ethical outsourcing 

  • Dedicated to safety, professional development, and a positive work environment.
  • Offering transparent pricing and comprehensive benefits. 
  • Equipped with a strong Business Continuity Plan.

#1 Workplace

  • Our recruitment specialists connect you with a global pool of over 700,000 skilled remote professionals 
  • Backed by our world-class Cloudstaff Academy.

Operational brilliance 

  • Committed to your growth, our Client Growth Partners are always here for you. 
  • We deliver exceptional talent, build high-performing teams, and oversee performance to drive your business forward.

Enterprise-grade outsourcing 

  • We invest heavily in cutting-edge technology and platforms. 
  • We offer unparalleled security features designed for enterprise needs. 
  • Leading the way in tech-enabled solutions with top-tier remote work technology and AI talent augmentation. 
  • Our Google-alum Chief AI Officer is leading advancements in our proprietary AI for improved matching, secure generative AI, and industry-specific toolkits.

Other outsourcing models 

Direct contracting 

  • Legal concerns leading to compliance issues

Freelance hiring 

  • Failure to fulfill tax responsibilities 
  • Insufficient dedication to full-time work

Traditional outsourcing 

  • Ethical considerations 
  • Potential business risks 
  • Limited post-sales support 

Establishing a local entity

  • Initial investment needed is around $250,000 Additional factors for sourcing equipment locally 
  • Requires investment in local workforce and cultural assimilation 
  • Local administrative challenges
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To keep your best people around, it’s important to do more than just recognise their skills

Create a people-focused environment with great perks, meaningful rewards, and chances for growth. Organise inclusive events and prioritise work-life balance. This approach helps everyone feel valued and like an essential part of the team.

an animated male holding a tablet containing text at the bottom "check out how you can save up to 70% vs tradional hiring cost with our team builder" and an orange button that says calculate potential savings

Check out how you can save up to 70% vs traditional hiring costs with our TEAM BUILDER.

a female animation holding a tablet with text at the bottom saying "download a custom remote staffing business case tailored to your hiring needs." and a green button that says get for free

Download a custom remote staffing business case tailored to your hiring needs.

Finding it tough to hire within your budget?

We can help you connect with top-tier remote talent.

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Just answer a few quick questions, and we’ll find the perfect Digital Marketing Specialist for your {{mpg_city}} company.