Growing with Purpose: How C2 Accounting Used Remote Talent to Serve More Small Businesses Affordably
About C2 Accounting
C2 Accounting is a 100% woman-owned accounting and bookkeeping firm serving small businesses, startups, and nonprofits across a wide range of industries including construction, retail, food and beverage, and the beauty sector. Built on a foundation of education, customized financial systems, and detailed accuracy, they go beyond traditional bookkeeping to help business owners understand their numbers, stay compliant, and make confident decisions at every stage of growth.
Industry
Accounting & Bookkeeping
Company Size
Small
Year Partnered with Cloudstaff
2022
Location
USA
Cloudstaff Delivery Center
Philippines
The Situation
C2 Accounting needed to grow their capacity while keeping prices competitive for the small businesses and nonprofits they serve. Outsourcing with Cloudstaff allowed them to scale seamlessly without compromising quality, with hands-on support that made the process straightforward even for a team navigating outsourcing for the first time.
The Challenge
As demand for C2 Accounting’s services grew, so did the pressure to scale quickly without compromising the affordability and quality that their small business clients depended on. Having never outsourced before, the path forward was uncertain. Three challenges shaped the decision to look for a different kind of staffing partner:
Capacity Limitations
Growing client demand required rapid team expansion, but conventional hiring timelines could not keep pace with the speed at which the business needed to scale
Affordability Commitment
To stay true to their mission of making quality accounting accessible to small businesses, C2 needed a staffing solution that allowed them to grow without passing increased costs onto clients
New to Outsourcing
As first-time outsourcers, C2 needed a partner willing to guide them through an unfamiliar process with patience, clarity, and genuine care for the client relationship
The Solution
C2 Accounting was looking for a provider that would treat them as a genuine client, not just another account. Cloudstaff guided them through every step of onboarding, making the transition into outsourcing feel manageable, well-supported, and far less daunting than anticipated.
Cloudstaff selected for willingness to guide a first-time outsourcer through an unfamiliar process with care and clarity
Roles strictly for bookkeepers across a variety of functions, including a bookkeeping manager
Hands-on onboarding support making the transition comfortable and manageable from the start
Staff quality rated 10 out of 10 across all team members placed
Same time zone operation enabling seamless day-to-day collaboration across the team
Cloudstaffers quickly became client-facing, supporting C2’s clients directly with no visible difference
Growth & Evolution
May 2022: First Cloudstaff team member started
Grew to 6 active team members after a few months
Team includes bookkeepers across a variety of roles and a dedicated bookkeeping manager
Cloudstaffers integrated so naturally that clients cannot tell they are not in the same office
The Results
For a firm whose mission is making quality accounting accessible to small businesses, the ability to grow quickly without compromising affordability or quality has been the defining outcome of the Cloudstaff partnership. The surprise was not that the model worked, but how naturally and quickly the team became part of the business.
Staff Quality
rated 10 out of 10 across all Cloudstaff placements
Client-facing
capability established early in the engagement
Seamless
Same time zone operation enabling seamless day-to-day collaboration
Rapid growth
achieved while keeping pricing competitive for small business clients
“We wanted to find someone that was willing to care for us as a client of theirs, and make us feel comfortable walking through the process that was so unknown to us and Cloudstaff did that. They held our hand through the onboarding process, making us feel comfortable outsourcing and being a new employer.”
Carleen Lamay
CEO / President, C2 Accounting
Built to Last
For a firm whose entire model is built around making quality accounting accessible to small businesses and nonprofits, every hiring decision carries real weight. C2 Accounting could not afford to get it wrong, and they needed a partner willing to take the time to make sure they did not.
Cloudstaff guided them through a structured path into outsourcing that felt manageable for a team doing it for the first time, and delivered a remote workforce that integrated so naturally into daily operations that clients have no idea they are not sitting in the same room.
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About Cloudstaff
Cloudstaff is a virtual staffing company connecting businesses with top global talent from a talent pool of 1M+ professionals, powered by its People + Tech model.
With over 20 delivery centers across the Philippines, India, Colombia, Kenya, and Sri Lanka, and dedicated onshore teams in the US, Australia, and the UK, Cloudstaff helps businesses across 34 countries build high-performing virtual teams across hundreds of roles. Learn more at cloudstaff.com.
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