Beyond Expectations: How Cloudstaff Helped Leisurecom eCruising Unlock Sales Growth and Stronger Team Culture
About Leisurecom Group
Leisurecom Group is an Australian travel and lifestyle company specialising in end-to-end holiday, travel, and entertainment solutions through a portfolio of consumer-facing brands including Hightide Holidays, eCruising, and Entertainment. Operating from Queensland’s Gold Coast, they serve both B2C travellers and travel industry partners, delivering tailored booking experiences and marketing campaigns that connect Australians with memorable moments at home and around the world.
Industry
Travel & Tourism / Lifestyle Experiences
Company Size
Small to Medium
Year Partnered with Cloudstaff
2023
Location
Broadbeach, QLD, Australia
Cloudstaff Delivery Center
Philippines
The Situation
Leisurecom eCruising needed to increase productivity and cut down on administrative tasks for their sales team. With dependable and high-quality support, the team can now focus on their revenue-generating responsibilities, achieving results that in some cases have surpassed those of their local counterparts.
The Challenge
As eCruising Leisurecom set its sights on stronger sales performance and a more focused team, it became clear that the existing structure was holding the business back. Without the right support in place, the sales team was spread too thin to operate at full capacity. Three key challenges were standing between the business and its growth potential:
Sales Team Overloaded
Sales staff were tied up with administrative and support tasks that pulled focus away from their core revenue-generating function, limiting productivity and growth
Staffing Limitations
The business needed reliable, high-quality support staff who could integrate seamlessly into the team and consistently deliver above expectations
Revenue Potential Constrained
Without the right support structure in place, the sales team could not operate at full capacity, leaving significant revenue opportunity on the table
The Solution
Angela Jenkinson joined eCruising Leisurecom and engaged Cloudstaff within weeks, drawing on direct experience building a team of 80 Cloudstaffers in a previous role. That was not a leap of faith but rather a considered, experience-backed decision from someone who had already seen what this partnership model could deliver.
Support functions fully handled by Cloudstaff, freeing the sales team to focus on core revenue activities
Cloudstaff agents reliable, exceptional, and consistently going above and beyond to deliver results
In some instances outperforming Australian agents, reflecting the quality of people and the culture they work within
Significant additional revenue generated as a direct result of the sales team’s renewed focus
Team and company culture strengthened through Cloudstaff’s people-first approach
Growth & Evolution
2023: Engaged Cloudstaff within weeks of joining eCruising Leisurecom eCruising
Support functions transferred to Cloudstaff team, liberating the sales team entirely
Cloudstaff agents delivering at or above the level of Australian agents in some instances
Significant additional revenue achieved as the sales team concentrated fully on core function
The Results
For Leisurecom eCruising, the impact went well beyond operational efficiency. With back-office and support functions in reliable hands, the sales team found sharper focus and the revenue results followed. It is the kind of outcome that only comes from a team genuinely invested in the business they support.
20 Years
Second engagement with Cloudstaff for Angela Jenkinson, built on 20 years of industry experience
80
Prior team of 80 Cloudstaffers at previous company as testament to long-term confidence in the model
Refocused
Sales team fully refocused on core revenue-generating functions
Additional Revenue
Significant additional revenue achieved as a direct result
Outperforming
Cloudstaff agents outperforming Australian counterparts in some instances
Stronger
team and company culture reported across the business
“Not only are Cloudstaff agents reliable, they are exceptional at what they do and go above and beyond to deliver results. The support that they give our sales team has enabled them to focus more on their core functions.”
Angela Jenkinson
Leisurecom Ecruising
Built to Last
What makes Angela Jenkinson’s endorsement of Cloudstaff particularly compelling is that it comes from experience twice over. Having built a team of 80 Cloudstaffers in a previous role, she knew exactly what she was doing when she brought Cloudstaff into eCruising within weeks of joining. That is not a leap of faith. That is a considered, experience-backed decision from someone who had already seen what this partnership model can do.
For eCruising, the outcome has been tangible. With back-office and support functions handled reliably, the sales team operates with sharper focus and the results have followed.
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About Cloudstaff
Cloudstaff is a virtual staffing company connecting businesses with top global talent from a talent pool of 1M+ professionals, powered by its People + Tech model.
With over 20 delivery centers across the Philippines, India, Colombia, Kenya, and Sri Lanka, and dedicated onshore teams in the US, Australia, and the UK, Cloudstaff helps businesses across 34 countries build high-performing virtual teams across hundreds of roles. Learn more at cloudstaff.com.
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