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How Wipfli Transformed Operations with Strategic Remote Talent

How Wipfli Transformed Operations with Strategic Remote Talent

The Situation

Facing skyrocketing demand for business services, Wipfli knew their US-based talent couldn’t keep pace. They made a strategic decision: to grow globally by outsourcing, expanding their team beyond borders. This bold move positioned them for sustained success in a competitive market.

The Challenge

When Wisconsin-based accounting and consulting firm Wipfli faced mounting growth pressures in 2016, they encountered critical business challenges:

Capacity Limitations

Teams were stretched beyond sustainable limits due to rising client demand

Talent Acquisition Barriers

Traditional local recruitment couldn’t keep pace with growth needs

Service Delivery Obstacles

Time zone limitations created workflow bottleneck

The Solution

After exploring options in the Philippines, Wipfli selected Cloudstaff based on shared values around people development, talent investment, and employee experience. Cloudstaff’s approach to building a strong work environment for its staff resonated directly with Wipfli’s own people-first culture.

Launched with 4 accountants handling data entry and bill processing

Cloudstaff Academy delivered specialized training aligned to US accounting standards and practices

Four on-site training events conducted in 2024 alone to keep the team current on regulatory requirements and technology tools

MyStaff dashboard and CS Mobile app gave Wipfli leaders real-time visibility into team performance and in-progress activities

Time zone difference leveraged as a workflow advantage, with the Philippine team continuing work after US business hours closed

CS Cares and community engagement initiatives strengthened team cohesion and a sense of broader purpose

Growth & Evolution

2016: Launched with 4 accountants performing data entry and bill processing

Team grew to 36 at time of testimonial, expanded to 44 specialists by 2025

Entry-level team members progressed into management and oversight roles, training others

21-day average SLA fulfillment for new positions maintained throughout

Scope expanded across audit, tax, and technology consulting disciplines

The Results

What started as a solution to a staffing constraint transformed into a structural competitive advantage. Wipfli expanded its service offerings and geographic presence while maintaining quality, responsiveness, and the people-first culture that defines the firm. Cost savings were not treated as an end in themselves but reinvested directly into training, technology, and team development, compounding the long-term value of the remote workforce.

99%

employee retention rate, consistently outperforming accounting industry averages

60%

reduction in average cost per hire compared to equivalent US-based roles

44

specialists embedded across Wipfli’s accounting and consulting functions

21-day

average SLA fulfillment for new positions

“Chase the sun”

workflow model enabling work to continue through the night as the US team hands off to the Philippines

Savings

reinvested directly into training, technology, and team development

Jessica Barnas, Partner

“Our demand for business services was outpacing our ability to grow our team with US-based talent. We realized that we needed to grow globally and look beyond the US to expand our headcount.”

Jessica Barnas, Partner

Wipfli Advisory LLC

Built to Last

As Wipfli continues to strengthen its position in cybersecurity, ERP implementations, and data analytics, the Cloudstaff partnership continues to evolve alongside it.

The relationship has moved well beyond addressing immediate staffing needs to becoming a core component of how the firm operates and grows.

Barnas has recommended Cloudstaff to other organizations on multiple occasions and continues to do so, pointing to the quality of the team, the vision behind the partnership, and a level of delivery she describes as unparalleled

For organizations facing similar growth challenges, Wipfli’s experience makes the case clearly: with the right partner, remote talent becomes a transformative force rather than merely a staffing solution.

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