Marcial Wayan
E-commerce & Digital Marketing Leader | Operations & Strategy Expert | Linkedin
Marcial Wayan is a seasoned professional with over 19 years of comprehensive experience in E-commerce and Digital Marketing. His expertise spans end-to-end operations, client acquisition, project implementation, and client retention, making him a trusted leader in the digital landscape. With a deep understanding of the Software Development Life Cycle (SDLC), Marcial has successfully managed the development of websites, e-commerce platforms, mobile apps, and systems using methodologies such as Agile Scrum, Wagile, and Waterfall.
Marcial’s proficiency extends to various e-commerce platforms, including Custom, Demandware, Magento, and Shopify, and he has worked across diverse models such as Marketplace, Brand.com, B2B, B2C, and C2C. His leadership in E-commerce Operations for retail brands in the Philippines has equipped him with a strong local network and an in-depth understanding of the region’s e-commerce dynamics.
As the E-commerce & Digital Marketing Leader at transcosmos Asia Philippines, Marcial played a pivotal role in building and leading a team of 90+ developers, driving digital projects and ad campaigns for global clients across industries like BFSI, Auto, Consumer Electronics, Retail, and Services. He also spearheaded the company’s partnership with Alibaba, helping Philippine brands and manufacturers establish their presence on the platform.
Earlier in his career, Marcial served as an E-commerce Leader at PFS Web, where he managed a team of Software Testing Engineers responsible for launching and maintaining e-commerce projects for renowned brands such as Procter & Gamble, Starbucks, Chanel, and Kate Spade, among others. His prior experience also includes managing E-commerce Sales Teams for US-based platforms focused on hardware and consumer electronics brands like Apple, Hewlett Packard, and OnSale.
Marcial’s career is a testament to his ability to drive innovation, streamline operations, and deliver impactful results in the ever-evolving e-commerce and digital marketing space. Based in the Philippines, he continues to leverage his extensive expertise to help businesses thrive in the digital economy.
