Business Development Manager | Linkedin
Juan Torres is a Business Development Manager at Cloudstaff, based in Bogotá, Colombia, where he works with US businesses across multiple industries to design and scale nearshore and remote teams that integrate into real‑world operations.
Being based in Colombia gives Juan a direct view into one of the fastest‑growing nearshore talent markets supporting North American companies. He works closely with Cloudstaff’s Colombia delivery center and local talent ecosystem, helping US organizations understand how time zone alignment, cultural proximity, and professional maturity translate into day‑to‑day operational impact.
At Cloudstaff, Juan partners with decision‑makers across the North American market to help organizations rethink how work is supported as they grow. His work spans legal support, professional services, technology, and other operationally complex functions where continuity, collaboration, and responsiveness are critical. He advises clients on building dedicated teams that integrate into existing workflows, whether that involves legal assistants and paralegals, customer care and intake teams, administrative and coordination roles, or broader operations support functions.
Juan has developed particular depth working with US law firms and legal operations teams, where he has seen firsthand how nearshore support from Colombia can strengthen intake, case preparation, and administrative workflows when teams are designed intentionally. At the same time, his experience extends beyond the legal sector, supporting companies in technology, SaaS, logistics, and professional services that face similar growth and talent challenges.
Prior to joining Cloudstaff, Juan held senior commercial and client‑facing roles across global technology and professional services organizations, including Oracle, Focus People, Trascender Global, Torre, and Vostock Capital UK. Across these roles, he worked in international sales, strategic account growth, client solutions, and consultative business development, supporting organizations across the Americas with technology adoption, service delivery, and operational transformation.
Earlier in his career, Juan worked in logistics and operations support for US‑based businesses, developing a practical understanding of how distributed teams support real‑time operations across borders and time zones. This operational grounding continues to inform his perspective on how nearshore teams perform best when they are integrated into daily work rather than positioned as separate functions.
Juan holds a degree in International Business from Universidad del Norte, with academic focus areas in global marketing, logistics, and finance. He is bilingual in English and Spanish and regularly supports organizations serving multilingual teams and client bases.
Through his writing, Juan shares practical observations drawn from working at the intersection of US business needs and Colombia‑based nearshore delivery. His thought leadership explores how organizations are redesigning support roles, building resilient operations, and using nearshore talent strategically to support long‑term growth.
By Juan Torres For the past few years, the conversation with US law firms exploring Colombia has centered on whether nearshore legal support actually works. That question has largely been answered. Firms across employment law, healthcare, and financial services have built stable, long-tenured legal support teams in Bogotá, and the model has moved from pilot program to standard practice […]
By Juan Torres In my work with US law firms and legal‑intensive organizations, I’ve noticed that conversations about remote legal talent often move faster than the reality on the ground. Decisions are framed around roles, locations, or staffing models, while the day‑to‑day pressures legal teams face tend to be more interconnected. What I hear most often from
The Hidden Winners: How Legal Teams Are Redesigning Work with Remote Talent Read More »
