Sheets of paper on the wall with smartphone illustrations. A hand is writing on one of the mobile devices.

Why You Need a Mobile-friendly Website

It’s no longer safe to assume that everyone visiting your company website is using a traditional desktop or laptop computer. Tablets and smartphones have become a significant part of our online experience, and catering to these devices is crucial for a successful online presence. 

60% of all web traffic is from people browsing on their handheld devices.That’s why having a mobile-friendly website is absolutely crucial in today’s digital landscape. If your website isn’t optimized for handheld devices, you’re basically waving goodbye to a huge chunk of potential visitors and customers.

According to Google, if people have trouble accessing a website from their mobile devices, 61% of them are unlikely to come back to that site. In fact, 40% of these users end up going to a competitor’s website instead. So, it’s crucial to ensure a smooth experience on your site to retain visitors and avoid losing them to your competition.

This is definitely something you don’t want to risk.

What is a mobile-friendly website?

Websites that are optimized to handheld devices are all about providing a great user experience on different devices. If not, it can be really frustrating and inconvenient.

With responsive design, your website automatically adjusts to fit various screen sizes, so it looks and works great whether people are browsing on smartphones or tablets. By optimizing your website to a smaller screen size, you create a seamless and enjoyable experience for visitors. They can easily read content, view images, and navigate your site without any hassle.

On a non-mobile-friendly site, it’s a different story. Users often have to zoom in and scroll around just to find and read information. The text might be too small or cut off, and images may not display properly. Plus, it becomes a real challenge to locate and click on links. It’s just not a smooth experience for handheld device users.

Here are more reasons why need a mobile-friendly website:

It improves user experience and your website’s accessibility

As more and more customers access the internet using smartphones or tablet computers, it’s crucial that your website can meet their evolving demands. Nowadays, people want to be able to access the customer journey whenever and wherever they are, regardless of the device they’re using.

When users see that your website is mobile-friendly, they can interact with your brand and engage with it no matter which device they’re using. And the best part? They won’t feel annoyed or inconvenienced in any way. This increased accessibility is like a secret ingredient for building long-term loyalty and keeping customers coming back for more. It’s a game-changer that shouldn’t be overlooked.

Establishes credibility and trust

One of things about having an accessible website is that it makes sure that your customers have complete confidence in accessing your brand whenever they need it. It makes them feel assured that your business is reliable, trustworthy, and has a solid reputation.

Optimizing your website to small-screen devices is one of the most powerful ways to build trust with your target customers. By innovating your product offerings to align with and surpass their expectations, you demonstrate that you’re always striving to deliver the best experience.

Around 57% of internet users won’t recommend a business if their mobile website is poorly designed. 85% believe that a company’s handset device site should be on par with or even better than its desktop version. So, if you want to impress your audience and get those recommendations flowing, having a top-notch mobile website is an absolute must.

It can boost your search visibility (SEO)

When it comes to getting your website ranked on Google, there’s a lot to consider. It’s interesting to note that mobile usability is actually a crucial factor that Google takes into account.

Offspring, a shoe company, decided to go with responsive web design for their site, which means it automatically adjusts on any screen size or device. It showed some eye-opening results. Their search engine ranking skyrocketed by 77.59%.

This just proves that if you have a responsive website, you’re not only appeasing Google’s ranking algorithm but also providing a positive user experience for your visitors.

Faster download and website load speed

Here’s the thing: if your website is only optimized for desktop use, it’s going to take longer to load on phone devices. And you know what happens when a web page takes forever to load on a smartphone or tablet? Mobile users lose interest and quickly navigate away from your site.

It’s been proven through research that small-screen website users are likely to abandon a page if it takes more than 6-10 seconds to load. By having a site that’s specifically designed to load quickly on smartphones and tablets, you ensure that your visitors have a seamless and frustration-free experience. The code and structure of the site are optimized for small-screen compatibility, enabling fast loading times.

Smartphone users have higher rate of purchase

Let’s compare the purchasing habits of desktop users and phone users on a weekly basis. Only 15% of desktop users make purchases at least once a week. However, in a remarkable contrast, 35% of mobile users make purchases at least once a week.

But here’s the catch. If a user lands on a website that’s difficult to navigate on their phones or doesn’t feel intuitive, they won’t hesitate to take their business elsewhere. And with the power of smartphones, they can make that purchase from your competitor in a matter of seconds, leaving you behind.

So, it’s crucial to ensure that your website is mobile-friendly and provides a seamless experience for your customers. Otherwise, you might just be handing over potential sales to your competition without even realizing it.

Cloudstaff can help you improve your website

By outsourcing to experts in web development and design with Cloudstaff, you can ensure that your website is responsive and provides a seamless user experience for your customers across various devices.

Don’t risk losing potential visitors, customers, and sales to your competition. Talk to us today to learn more about our outsourcing services.