July is one of the most hectic months for retail businesses as they start preparing for Black Friday and Cyber Monday, the biggest shopping holidays of the year. As an ecommerce business, you know these events have the power to bring in loads of sales and engage customers like never before. But are you ready to handle the whirlwind of work it requires?
The holidays are a massive opportunity to boost sales and connect with the customers in a big way. Planning ahead and making their shopping experience super smooth can really make a big difference for your business.
However, if you want to get things done successfully, you’ll definitely have to roll up your sleeves. It’s crucial that you and your team have all the necessary resources in place and anticipate possible challenges during the shopping frenzy.
Given the irresistible deals and discounts that are up for grabs, it’s no surprise that ecommerce businesses experience tremendous pressure during this period.
Sounds intimidating? There’s a solution within your reach: outsourcing.
In what areas can outsourcing provide assistance to you?
Handling customer service inquiries
As more and more people opt for online shopping, it’s no surprise that ecommerce businesses can expect a significant increase in customer calls, emails, and messages. This is particularly true during major shopping events like Black Friday and Cyber Monday, when inquiries tend to skyrocket.
It can be incredibly overwhelming, leading to the risk of making mistakes or failing to provide the level of service your customers truly deserve. Instead of trying to handle everything on your own, outsourcing ecommerce customer service can help you tackle those inquiries swiftly and with great efficiency.
By delivering exceptional customer service through an outsourced team, you not only ensure customer satisfaction but also boost the chances of securing future sales. 81 percent of consumers say that a positive customer service experience significantly increases their likelihood of making repeat purchases.
Marketing Strategy
The holiday shopping season is the ideal time to put your ecommerce business in the spotlight for potential customers. This is when people are actively seeking gifts and scouring the internet for deals and promotions. However, creating and managing effective marketing campaigns during this bustling season can be quite demanding.
You need to craft compelling advertisements, design eye-catching visuals, identify target audiences, and optimize your campaigns for maximum reach and engagement. By outsourcing your marketing efforts, you’ll have the best people to execute effective campaigns while you can stay focused on what you do best – running your core business.
SEO, PPC, and Social Media Management
43.4% of internet users consider researching products and brands as one of their top reasons for using the internet. So tasks like product listing optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media management play a vital role in attracting customers and driving sales during the busy season.
Outsourcing these areas not only saves you time and effort, but it also ensures that they are handled with expertise and precision. These specialists have the knowledge to boost your website’s visibility and engage with your target audience on social media platforms.
Cost-Effectiveness
When you outsource for your retail business, you’ll save a significant amount of resources. You no longer have to spend so much time looking for the right talent. A reputable outsourcing provider can do that for you. You’ll also have access to tools and technology you may not have in your own office.
According to a report by Deloitte Global, around 66% of small and medium business owners outsource non-core activities such as logistics and HR, allowing them to focus on what they do best and grow their business.
Cloudstaff can assist you during the busiest times of the year
The holiday shopping season can be super stressful. Cloudstaff is here to lend a hand and ensure you’re well-prepared during peak seasons. With our outsourcing solutions, you’ll get great value such as cost-effectiveness, scalability, and access to specialized expertise. So when those high-demand periods come around, you’ll be all set to dive in and make the most out of the holiday rush.
Get in touch today to learn more.