The appointment will strengthen APAC leadership while supporting Cloudstaff’s international growth.
By Toby Longhurst
Clark, Philippines, March 12, 2026 – Cloudstaff is building out its regional leadership in step with its global growth, and the Asia-Pacific is a key part of that picture. The company has appointed Matthew Rutter to the newly established role of General Manager APAC, bringing dedicated senior leadership to a region that sits at the heart of how Cloudstaff delivers for its clients around the world.
The appointment is one of two regional GM roles announced, alongside the appointment of Macon Albertson as General Manager, North America. Together, the two appointments reflect a deliberate and coordinated investment in regional leadership as Cloudstaff continues to scale its operations across the United States, Australia, Colombia, India, and Sri Lanka.
Matthew is an Australian executive with more than 20 years of experience across the BPO and telecommunications industries. Based in the Philippines, he will also assume the role of Cloudstaff’s official in-country representative, a responsibility previously held by CEO Lloyd Ernst alongside his broader global duties. With Matthew taking on that presence on the ground, Lloyd is now able to direct his full attention to accelerating Cloudstaff’s global growth strategy.
Lloyd Ernst welcomed the appointment as a natural evolution of the company’s leadership structure. “As we continue expanding internationally, it is critical that we strengthen regional leadership and maintain a strong presence in the Philippines, which remains central to our success,” he said. “Creating this role is about giving APAC the dedicated focus it deserves, and Matthew’s leadership and experience make him exceptionally well placed to guide our operations through this next phase of growth.”
For clients and partners across the Asia-Pacific, Matthew’s appointment means a more direct line of leadership and stronger regional accountability, backed by Cloudstaff’s global People + Tech model, where talented, dedicated professionals are supported by enterprise-grade technology and a culture built around long-term partnership.
About Cloudstaff
Cloudstaff is a virtual staffing company connecting businesses with top global talent from a talent pool of 1M+ professionals, powered by its People + Tech model. With over 20 delivery centers across the Philippines, India, Colombia, Kenya, and Sri Lanka, and dedicated onshore teams in the US, Australia, and the UK, Cloudstaff helps businesses across 34 countries build high-performing virtual teams across hundreds of roles. Learn more at cloudstaff.com.
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Beth Woods
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